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Giorgio Armani Beauty Debuts Armani Men

The new skincare line looks elegant and minimal, and features biodegradable formulas.

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By: Marie Redding

Senior Editor, Rodman Media


Giorgio Armani Beauty has launched a skincare line for men, Armani Men. The line is described as a “less-is-more formulation.”

In keeping with the brand’s minimalist aesthetic, the black-and-white packaging looks modern, with tall, lean cylinder-shaped bottles and wide oval-shaped tubes. Black caps look elegant on the white packaging.

The line includes:

  • The Face Wash, which claims “purifies and balances, to combat dullness.” The bottle features the text, as a design element — “99% naturally derived ingredients.” It includes Jojoba Pearls and Birch Bark Extract. 

  • The Toner, promoted as revitalizing and pore-refining. The bottle features the text, “94% naturally derived ingredients.” It includes Baobab leaf extract. 

  • The Moisturizer, Face & Eye says it hydrates, revives, and protects the skin. Formulated with 98% naturally derived ingredients, it includes “Mag C Vitality Complex” and Baobab Leaf Extract. 

The product formulations are designed to be biodegradable. The line ranges from $37 to $63.

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